Apple's September event, labelled Awe Dropping, is the biggest of the year for the tech giant, with all eyes on what's next for the popular iPhone series for 2025.
Today, the company made its big reveal at the Steve Jobs Theatre inside their headquarters in Cupertino, California.
While leaks and rumours have been consistent for several months now, Apple never acknowledges that narrative - but nonetheless, it revealed exactly what had been anticipated: the iPhone 17 range with an all-new super-thin device in the mix.
READ MORE: NSW government backflips on shark net removal trial after fatal attack
Gone is the "Plus" model, which offered the larger screen without the performance and features of the "Pro" models, and in is the "iPhone Air', which does have a larger screen than the entry-level iPhone but has been engineered to have a total body thickness of just 5.6mm (not counting the camera lens and module).
This thickness puts it 0.2mm thinner than the Samsung Galaxy S25 Edge device, which launched several months ago, just for Apple to get that one-up on their rival.
Despite its thin profile, Apple was at pains to point out that the iPhone Air is Apple's most durable smartphone ever.
READ MORE: Entire coast braces for heavy rain and possible flash flooding
Twelve years ago, when Apple announced their first "Plus" sized phone, the iPhone 6 Plus, it was subject to viral internet videos of people trying and succeeding to bend the device – known at the time as "bend-gate." The questions today will be – does it bend?
Given modern materials and the learnings from the last decade, it's unlikely, thanks to the Titanium Frame and the Ceramic Shield glass front and back.
iPhone Air will come in four colours: "Space Black", "Cloud White", "Light Gold", and "Sky Blue".
READ MORE: Majority of mass ANZ job cuts believed to impact staff in one state
Despite being "Pro level," the iPhone Air has just a single camera lens. Apple claims this is a camera "system" which allows for various focal lengths and a 48-megapixel sensor for optimal quality.
Under the hood, Apple's latest processor for mobile, the A19 Pro, will be in the iPhone Air, something Apple claims as the "fastest CPU in any smartphone."
Say farewell to that little SIM card tray, though; the iPhone Air will be eSIM only worldwide, so users will need to convert to eSIM when they switch to iPhone Air.
Fortunately for Australians, the USA switched to eSIM only on iPhones several years ago, so Apple has made the process quite simple, and our telcos have been doing eSIM for a while.
Being so thin, the battery might be compromised, but Apple says it's still an "all-day" battery.
While the iPhone 17 Air will likely be the hero product for Apple in marketing terms, the bread and butter of the iPhone lineup sit above and below it on price.
The new iPhone 17 kicks off the range with a design no different to recent years; however, its capabilities are stepped up to "Pro" levels with a 120Hz display and a brighter screen.
It will be available in five colours: black, white, "Mist Blue", lavender, and sage.
Faster charging also comes to the iPhone 17, with a short 10-minute charge capable of delivering hours more use, and it comes in new colours and with improved camera and performance capabilities – including the ability to take a "landscape" selfie without even twisting the phone on its side.
Meanwhile, at the top end of the lineup, Apple's iPhone 17 Pro and Pro Max have a distinct new look.
Apple has chosen quite vibrant colours to go alongside a traditional metal option. The dark blue and orange colours look set to stand out in Telco and retail stores, and will sure stand out when held by their owners walking down the street.
On the back of the device, the camera "island" or bump now spans the full width of the phone, with the cameras themselves separated from the flash and sensors.
Remarkably, after two years of marketing the titanium model iPhone Pro phones, Apple has gone back to aluminium with a new stronger alloy outperforming the titanium option. This is the first unibody aluminium phone, taking inspiration from the way Apple builds their laptops.
The iPhone 17 Pro Max will feature the biggest battery in any iPhone.
Like the iPhone Air, iPhone 17 Pro models are powered by the A19 Pro chip for optimal performance and comparability with Apple Intelligence.
A huge new "plateau" on the back houses more technology and camera capabilities for the user. All three cameras are now 48-megapixel sensors, and capable of up to eight times optical zoom.
iPhone 17 will start in Australia at $1399, iPhone Air will start at $1799 while the 17 Pro models start at $1999.
Despite the tariff woes, it seems Apple has been able to keep prices on par with the previous generation.
iPhone 17 goes on pre-order this Friday, and is available to buy from Friday, September 19.
Trevor Long travelled to Cupertino as a guest of Apple.
from 9News https://ift.tt/haumMkJ
via IFTTT
Comments
Post a Comment