When research officer Jonathan Ly found a lump on his testicle while in the shower, he didn't hesitate to see a doctor.
Just days later, he was diagnosed with stage one testicular cancer.
"It was world-shattering," he said.
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He needed surgery and chemotherapy - a blow made even tougher as he was living in France and couldn't get back to Australia during the pandemic.
But now he's cancer-free and urging other men to seek timely help with health issues.
The 31-year-old from Sydney knows not all other men were as keen to see a doctor as he was.
"I didn't want to be 'what if,' which a lot of men tend to do," Ly said.
"Men, especially young men, tend to shy away from going to seek help."
Ly is backing a new $100 million plan from charity Movember to tackle issues affecting men, including health awareness which might stop them going to see a doctor.
The Movember Men's Health Institute will be an "innovation and learning hub" to accelerate research and use it to address critical men's health issues.
It will cover mental health - three in four deaths due to suicide in Australia are men - as well as prostate cancer, which is the most common cancer in Australia, testicular cancer, gender-specific health care and men's health literacy.
Michelle Terry, Movember Australia CEO, said Australian men continue to die too young and for largely preventable reasons.
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Globally, men die an average of four and a half years earlier than women.
"Although there are many contributing factors, inadequate health awareness and literacy means that many men often underestimate their health needs and avoid seeking vital care and resources," Terry said.
"For Australians, the sad reality is that two in five male deaths will occur before the age of 75."
The institute will be led by global director Professor Simon Rice, an expert in men's health research.
"It's an initiative that will propel us faster towards our goal of improving men's health and wellbeing globally," he said.
Ly, who is now a Movember ambassador, said the charity was a source of information and support during his illness.
"It goes beyond just growing a moustache," he said.
"They do offer a lot of information that's easy to digest and also share similar experiences."
READ MORE: Prostate cancer drug made affordable as hotspots for late diagnoses revealed
What is Movember?
Movember was started by Melbourne friends Travis Garone and Luke Slattery.
In 2003, they talked about reviving the popularity of the moustache or mo'.
Inspired by a friend's mother who was fundraising for breast cancer, they decided to make their campaign about men's health and prostate cancer.
They designed the rules of Movember and agreed to charge $10 to grow a mo'.
Thirty men signed up.
Initially, they raised money for the Prostate Cancer Foundation of Australia.
The idea took off, with other friends Garone's brother Adam and friend Justin Coghlan also getting involved.
They set up an official Australian charity, the Movember Foundation, in 2006.
The next year, it went global.
The focus is on prostate cancer, testicular cancer, poor mental health and physical inactivity.
There are now official campaigns in 21 countries which have raised more than $730 million to fund over 1000 men's health programs.
https://www.instagram.com/p/CGiNX0mgFzv/?utm_source=ig_embed&Celeb supporters include actor Stephen Fry, One Direction singer Liam Payne, athlete Mo Farah, TV fashion expert Tan France and performer Nicole Scherzinger.
Movember's support has led to the development of five life-extending therapies, three PET imaging radiotracers and new blood tests, it claims.
Recent Australian fundraisers have included the Distinguished Gentleman's Drive, which saw motorists dress up and drive vintage cars around Sydney, as well as annual global November fundraiser Movember.
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