Since launching late last year ChatGPT has been the talk of so many parts of the world — in education, marketing and widely reported in the news due to concerns about its impact on education and jobs.
This week in Barcelona the biggest smartphone, mobile network providers and telcos are gathered for the annual Mobile World Congress to discuss the latest technology in mobile, but it seems ChatGPT is all the talk here too.
Telstra CEO Vicki Brady spoke exclusively to 9News.com.au in Barcelona, saying, "everyone's talking about chatGPT, you can't look anywhere without it being talked about".
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For Telstra, there's potential for Artificial Intelligence like ChatGPT to enhance their customer support.
"I'm super excited about things like ChatGPT, this whole generative AI area," Brady said.
"I think about, one, how customers interact with us in a digital environment, but even for our teams that are in stores or in our contact centres that are interacting with customers, there's a lot of knowledge to get across and being able to apply something like ChatGPT in that environment to help our frontline teams really deliver for customers.
"I'm super excited by that."
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As for the many concerns raised about jobs being lost because AI will take over, that's now how Brady sees it.
"It's not about replacing people, it's about supercharging them," she said.
"So taking away some of that stuff that's clunky and time consuming, actually, it puts it at their fingertips and they can spend the time interacting with our customers."
Telstra's executives will be charged with understanding the potential of ChatGPT and other AI — because the CEO seems keen to know more.
"That's the bit I'm so focused on, how do we really leverage those amazing teams we've got right across Telstra?" she said.
"And that's where something like ChatGPT could be a real game changer to help really empower them further".
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